Xiaomi 12T
MAKE MEGA MOMENT
Exploring Vietnam's Essence with Xiaomi 12T
The Brief
"Make Mega Moment" is a global campaign by Xiaomi, requiring adaptation in Vietnam. Xiaomi intends to execute this campaign with photographers, with Cready developing creative concepts and selecting KOL photographers to produce images using the Xiaomi 12T series.
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Client: Xiaomi
Industry: Technology
Time: 2022
Our Approach
To reinforce the notion that "Anyone can create Mega moments," Cready has invited three photographers, each an expert in visual storytelling with distinct styles, to participate in the project.
They will undertake a cross-Vietnam journey to capture the multifaceted aspects of Vietnamese life in the most authentic way, ranging from serene to constant motion, from human to the majesty of nature. This endeavor aims to produce "mega moments" that are artistically profound and uniquely Vietnamese.
The photographers will create a series of creative images using the Xiaomi 12T series, highlighting the exceptional capabilities of its 200MP camera.
Key Activities
Vietnam photo series
Vietnam Cross-Country Journey Recap Video
The Story
"Mega moment" is the ordinary human moments amidst extraordinary nature of Vietnam.
"Mega moment" is also the extraordinary human moments amidst ordinary scene of daily life.
The Journey
Final Results
3M
All Views
20K
Interactions
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CUSTOMER EXPERIENCE
BIDV Private Banking
Craft an Art space at headquarters
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PLANNING - BRANDING
Xiaomi Renovation 2023
Spread diverse facades of Viet homes
SOCIAL - BRANDING
Redmi 12C
Introduced through the lens of life
Related Works
Ready To Create?
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